The Journey

“The Journey of A Thousand Miles Starts with A Single Step”

Welcome to Christine M Stoffel

An Entreprenuer at Heart mixed with a passion for making a difference in her peer's lives and across an entire industry
Christine Stoffel

Christine has captured attention within a variety of industries but she is highly recognized across the sports and technology industry as being a visionary and results-driven professional with the ability to bridge relationships and strategic initiatives across IT, Marketing, Sales and Operations Management Executives.

As the Founder and CEO of SEAT – Sports & Entertainment Alliance in Technology,  Christine has built upon her prior experience of Vice President & CTO of two professional sports teams by continuing to champion technology, thought-leadership, collaboration and innovation across the World-wide sports and entertainment industry.


SEAT is known across the World as a “Community” of like-minded professionals across the World where we encourage collaboration, sharing experiences, sharing projects, lessons learned and building life-long relationships. This is a platform for leaders across the globe to embrace sharing of ideas to further the World’s industry of sports and entertainment.

“My vision for SEAT is to change the way sports & entertainment leaders connect together & collaborate. I believe through relationships and openly sharing our experiences, our project failures & our project successes, we can help to move the entire industry forward. SEAT is everyone’s conference.. this is not my conference….. it is the only peer-driven conference in the entire World where we, together, as peers, define the agenda, define the sessions and together…we determine the rules of engagement.” ~ Christine Stoffel

“The companies below were each created from an inspiration that came from a friend, a peer, a colleague or a family member. Thank you to everyone at SEAT for inspiring me to make a difference.” ~ Christine Stoffel

SEAT Sports & Entertainment Alliance in Technology

SEAT Consortium
Sports & Entertainment Alliance in Technology

SEAT is the ultimate unification of like-minded professionals from across the World. SEAT was created in 2006 & is now the culmination of Christine’s industry peers gathering from across the World in an intimate setting to collaborate, share experiences, share knowledge, network & building life-long friendships of trust, admiration and respect.


CBR Sports Group Executive Advisors

Executive Sport Advisors & Consultants

CBR Sports Group is a group of prior industry leaders whom desire to help companies understand the industry so they may be empowered with the right information to be successful as they launch their products & services into the sports & entertainment industry.

SEAT Silicon Sports

SEAT Silicon Sports

Empowering startup innovation in sports & entertainment. Encouraging all innovative, early stage sport and entertainment startups that want to pitch their business to the leaders and innovators of professional and collegiate sports teams, leagues, and venues.

SEAT Global Magazine

SEAT Global Magazine

The SEAT Community of sport & entertainment leaders have loads of information to share, best practices, strategies, tips & tricks to help you short-cut projects, executive leadership coaching tips and more. SEAT Global Magazine is a digital monthly magazine sourced with content directly from the SEAT Community. Be engaged, join the discussions and subscribe today to the best source of industry news!

Join our Journey Across the World & Be A Part of the SEAT Community